![]() ![]() you could be wearing a T-shirt of your brand).Īnother idea is to add your brand to your Slack/Discord community name, e.g. It could be added to your profile photos (e.g. You should always be thinking about how to showcase your brand. What about all the other places you appear in? LinkedIn is also good – it is designed to showcase your current position next to your name. On your website, you always mention your brand name. Today, if you want your brand to be seen, you need to try hard to make it seen. Everything is digital-first, so we’ve got our websites, LinkedIn accounts, etc. Now, we must find smarter ways to make our brands known. Seems like a lifetime ago but people used to give out business cards all the time.Īnd they still would, if it wasn’t for the pandemic. Thus, you would give them your… business card. ![]() Sometimes you needed someone to remember who you are. We used to mention this information in conversations. You would want them to know who you are and what you do. If you met someone new that would normally be in person. Nowadays, branding is all about two things: Therefore, branding means something different now. However, the ‘Mad Men’ era of advertising and branding is gone. Obviously, there is only one Santa Claus and Coca-Cola have claimed him. And yes, Coca-Cola did kind of invent the modern-day image of Santa Claus, thus helping their brand tremendously. I was always imagining Coca-Cola funding a huge campaign, where Santa Claus is an elderly man with a white beard and red clothing, drinking a glass of Coke. To be honest, back in the day branding sounded like some jibber-jabber to me. How to get started with branded video calls?.How to build a brand in a remote world: branded video calls.Instead, it is time to move the focus on improving online experiences for us, the hosts and moderators of online meetings. Therefore, it is high time we stopped comparing in-person meetings with online video calls. Something more appropriate is arising, though – branded video calls.īy now it is clear to everybody that remote and hybrid work are here to stay. Remote work have a best buddy – online video calls. ![]()
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